Golf Championship Collateral
Event Graphics | Social Media Templates | Poster Design
As a freelancer on this project, I worked with the creative director to develop two design directions for the 2022 Asia-Pacific Amateur Championship and the 2023 Latin America Amateur Championship. The goal was to enhance the existing AAC & LAAC digital and on-site branding and create a consistent branded experience for the events so that both championship events felt cohesive, yet distinctive. 
The following are the two design collections that I contributed to the pitch document that was presented to the organization. 
Concept 01: Clean & Classic
Clean, classic, and with a touch of nostalgia, this direction is guided by the player and typography. It utilizes a restricted color palette and select design elements so that the players become the hero as they lift off the soft organic paper backgrounds.
​​​​​​​Along with poster designs, various templates for social media and banners were created.
Concept 02: Straight & Narrow
This direction is guided by thin red and blue lines inspired by the AAC & LAAC logos. These straight lines help create movement and quadrants for layout and design. The players are emphasized by a pop of color below them.
Conclusion​​​​​​​
The client moved forward with a combination of design elements from Concept 02 and concepts provided by other designers. I did not design the AAC or LAAC logos nor do I own the rights to the photography. All of the photo editing, layout, and design work is my own.

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