Orlando Aerial Arts
Visual Identity Design
Orlando Aerial Arts (OAA) is a haven for students of all skill levels to learn and train on aerial apparatuses. As an aerialist and student at OAA, I decided to redesign the studio's visual identity as a personal project.
As a training space for a wide range of students and demographics, OAA's branding must be clear and refined, yet still welcoming and playful.
The Solution
A logo system was established to keep the brand language consistent across all platforms and applications. The icon created is versatile, recognizable, and abstractly represents an aerial rig and lyra. The color purple was maintained from the original branding as it is well known and loved by the students and teachers of OAA, due to the bright purple mats that color the studio floor.
The OAA stationery and letterhead serve as great examples of the typography, logo, and illustration in use. The layout follows a clear grid, keeping the information central, but features a playful application of a pattern to break up the formality.
