Movi Consulting
Brand Strategy | Naming | Logo Suite | Collateral
Movi Consulting is the only boutique commercialization firm that partners with innovative thought leaders in the healthcare space and beyond to commercialize and scale disruptive ideas that improve lives. Movi, short for ‘movimiento’ (movement in Spanish) is an ode to the founder’s Spanish roots and her passion to help others move innovation forward.
Background
Starting with a blank slate, I worked with the founder to build a brand strategy from the ground up. Through a series of discovery and brainstorming meetings, I worked with her to develop a name and brand statement that spoke to the vision behind her company. From that thoughtful and strategic foundation, the logo and brand elements for Movi Consulting were built.
The Logo
The primary logo is bold and elegant, featuring sleek typography and a clean layout for a timeless wordmark that positions the brand as an established firm that can be trusted.
Brand Guidelines
Beyond the mark, these guidelines serve as a touchstone both for the visuals and the positioning of the brand. Usage, colors, typography, and additional design elements create a cohesive and polished look that are seamlessly laid out in the brand book for ease-of-use and successful application.
Design Collateral
Business cards, letterhead, a comprehensive PowerPoint Deck template, and additional pieces were created to provide a well-rounded toolkit to equip the Movi team to kickstart their business presenting themselves as professional and polished as their expertise.
